Today’s competitive business arena calls for solutions derived from unorthodox methods and elements that would normally be ignored by logical thinking. Traditional “vertical thinking” based on standard logic is no longer enough to pave the way to the most impactful solutions or breakthrough ideas. It’s “lateral thinking” that now separates the winners from the losers. Lateral thinking involves disrupting an apparent thinking sequence and arriving at the solution from another angle. Learn a proven and effective way of tapping into the true power of lateral thinking.