Selling your Technological Solutions®

Selling cutting-edge technology and solutions is not easy, especially when many are resistant to change, hesitant to adopt new ideas, can’t see the opportunities present, or are simply not tech-savvy. Innovative action is a decision made by people, and yet people act and react differently in accordance with their needs. Selling Your Technological Solutions shows you how to identify and respond to those needs, making your audience more receptive to suggestions, recommendations, and proposals. It also helps you tailor your approach to your audience’s knowledge of technology.