Selling to Key Accounts™

Have you ever wondered what your prospects and customers go through in deciding whether or not to buy your product or service? Why do some clients, for whom your product seems a perfect match, decide not to buy? How can you support a client through the anguish of decision-making? Decisions are made by people act and react differently in accordance with their internal needs. When you respond to those needs, your customer is more receptive to your suggestions, recommendation, and proposals.